If you’re running a business, stop what you’re doing and read this—because what I’m about to tell you could be the difference between leading your industry or getting wiped out by the next big disruption.
Technology isn’t some distant, futuristic concept. It’s happening right now, right under your nose, and if you’re not watching, you’re about to get blindsided.
Every major industry shake-up starts the same way—quietly. New technologies emerge in labs, startups, and niche circles, but nobody takes them seriously.
Then, almost overnight, they explode into the mainstream and completely change the game.
By that point, it’s too late to catch up!
Why Businesses Fail: The “Deceptive Phase” Trap
Peter Diamandis, co-founder of Singularity University, explains that all breakthrough technologies go through six key stages, known as the 6 Ds of Disruption:
🚀 1. Digitization – Everything starts moving from physical to digital. (Think DVDs to Netflix, taxis to Uber, retail to e-commerce.)
⚡ 2. Dematerialization – Physical products disappear as software takes over.
🔍 3. Deceptive Phase – This is where most businesses fail to pay attention. The tech exists, but it’s still small, experimental, or "not a real threat" (yet).
💥 4. Disruption – BOOM! The tech suddenly gets good, fast, and completely changes everything.
🌍 5. Democratization – What was once expensive and exclusive becomes cheap and available to everyone.
🔄 6. Demonetization – The cost of the product drops to nearly zero.
And this pattern has already repeated itself across history.
Kodak’s $10 Billion Mistake: A Lesson in Ignoring Disruption
Want proof? Let’s talk about Kodak.
In 1976, Kodak literally invented the digital camera. But their executives dismissed it. “Who would ever want this?” they thought. They were comfortable, dominant, and blind to change.
Meanwhile, digital photography quietly improved, evolved, and got cheaper. By the time smartphones turned everyone into a photographer, Kodak was bankrupt.
This exact same pattern is happening right now, across multiple industries.
What’s Disrupting YOUR Industry?
The worst mistake you can make as a business owner or leader is assuming that change won’t affect you.
Right now, some new technology is in its deceptive phase—quietly developing, getting better, faster, and cheaper. And soon, it will explode into the mainstream and completely change the rules of the game.
The only question is: are you watching?
🔥 What technology is currently disrupting your space?🔥 What’s still in its early phase but about to explode?🔥 Are you riding the wave or about to get crushed by it?
The Smartest Businesses Don’t Wait – They Act
The businesses that win are the ones that spot disruption early and take action before everyone else.
💡 Netflix saw streaming coming while Blockbuster laughed.💡 Amazon disrupted retail while big-box stores resisted change.💡 Tesla bet big on EVs while traditional automakers hesitated.
🚀 The next big shift is already happening. The only question is: are you paying attention?
Final Warning.....
This is your heads-up. Disruption is happening right now, and if you’re not actively looking for the next wave, you’re setting yourself up for a brutal wake-up call.
Don’t wait until it’s too late—be the business that catches the wave before it crashes.
